I have flown Virgin Atlantic once - LHR to BOS.  I was in upper class.  I spent an hour in the Club House at LHR which helped me get ready for the experience.  Aloft, I had a grand time.  I was dazzled by the a/v system. 

The commercial air travel world is changing.  I could complain but I will just have to change with it.  I will just have to pay for biz class in the future on long trips.  I think that is what it is coming to.